About Us

We are your Social Brand Architect
We orchestrate a network of expertise and connect the dots in your business to ensure “soft skills” lead to firm success

Marie-Gabrielle CAJOLY

Welcome and thanks for your interest. I am the founder of CorporatEngagement and delighted to welcome you to this website. Drawing on cutting edge education and 20 years’ experience in business management, public relations, corporate social responsibility and philanthropy, I place my skills and network at the service of achieving your sustainability and communications goals.

I started my career in consulting with Burson Marsteller i&e providing PR advisory services for a wide range scope of client sectors, including the pharmaceutical, chemical, FMCG, high-tech, and defense industries. Having decided to pursue my professional journey on the other side of the fence, I joined the corporate world and embraced the international ventures of AOG, a mid-sized privately-owned petroleum conglomerate, and Sinopec Group, the Chinese state-owned and world largest petrochemical corporation ranking #3 on the 2017 Fortune 500 list. Along the way, I accumulated fascinating experiences of business and cultural dialogue across Europe, North America, Africa and China which all nurture what I deliver to my clients today.

As an advocate of cross-functional work, a multidisciplinary education was my way. I combine an Executive MBA in business administration from IMD (2009), a Post Master Degree in Public Relations from CELSA (1997) and a Master’s Degree in Political Sciences from Science Po Grenoble (1995). I am a member of the European Association of Communications Directors.

Social work is critical to me as personal endeavour. More specifically I am committed to the protection of children's rights and well-being as well as to women’s empowerment principles. As a Board member of the International Social Service of Switzerland, President of the “Cerf-Volant” association (Geneva City-managed child care institution), and an active member of Soroptimist International Switzerland, I wish to live the vision of a world where the most vulnerable are being given the opportunity and means to take their life in their own hands and exercise their free will.

Moving the needle is what matters to me. I am a strong proponent of the idea that social purpose makes good business sense and that reputation results from the actions one takes. Over the years I have consistently bridged the for-profit and non-profit worlds in the interest of superior economic and social value creation, having notably built from scratch two corporate philanthropic foundations and over 70 partnerships with NGOs and UN agencies. I strive to help hone your strategies by connecting the dots between who you are, what you do or could do better, how you do or should do it to maximise impact in a resource-efficient manner, and finally to what extent society benefits from it and knows about it. I am authentic in the advice I provide, and I optimise the use of resources to deliver on your priorities in your best interest.

If you want to engage in a conversation about how to enhance your reputation, communications or social engagement, feel free to contact me

WE BELIEVE

Vthat socially conscious brands have an illimited power to secure sustainable advantage. Whatever your size, no matter whether you are B2B, B2C or B2B2C oriented, a for-profit or non-profit organisation, this is within your reach.

WE PROVIDE

Mstrategic counsel on Corporate Responsibility, Philanthropy and Communications to realise your true potential. Lasting and meaningful impact becomes the measure of your value and forms the foundations of powerful and differentiative communications strategies.

WE STAND FOR

VTrust
Authenticity
Relevance
Dedication

Our expertise

01

CSR 2.0

We embed responsibility into your business model to make it a key business driver across the entire organisation.

02

Strategic Philanthropy

We ensure there is a strategic fit between your corporate giving, your corporate self, and your available resources

03

Purposeful Communications

We develop compelling reporting on your contribution to the welfare of society to improve the emotional connection with your key stakeholders, grow your brand equity and enhance your reputation gains


Some of our Methodologies

VMOST

Materiality analysis

SWOT analysis

KEI framework

Outcome Logic Model